Store architecture —
Product taxonomy, collections, pages & blogs mapped for navigation, SEO and conversion from day one.
- IA & taxonomy
- Navigation & footers
- URL redirects
- Shop foundations
Who this is for
You've got the product.
Now it needs to sell.
Are you ready to launch your first product? We can launch that in 10 days. Maybe you've already launched and found conversion is flat? We can fix that in 10 days.
Say goodbye to wasting another quarter on briefs, scopes and retainers. Say hello to Shopify Sprints.
Shopify is the leading innovator in global commerce. It makes commerce better for everyone with a platform engineered for speed, customization, reliability, and security across every channel.
Award winning & sustainable non-alcoholic aperitifs from the world's most wonderful plants
Everleaf Drinks
Fields Full of Life
Whisky Full of Flavour
Fielden Whisky
Adding well-being to your wardrobe: essentials enriched with fabric treatments
David Gandy Wellwear
UK’s number one children’s supplement brand, trusted for generations
Haliborange
What you get
everything to
open the doors.
Commerce stack —
A custom-configured premium theme. Homepage, product, collection, cart, content pages — all on brand, all conversion-tuned.
- Homepage
- PDPs (conversion-first)
- Collections & cart
- Content + legal pages
Theme & pages —
Payments, shipping, email, reviews, analytics. Wired in properly — not a junk drawer of apps slowing your store down.
- Shop Pay, Klarna
- Shipping zones & taxes
- Klaviyo email flows
- Klaviyo reviews
Launch & handover —
Full smoke test with first order flow tested end-to-end. Pixels and tracking apps correctly configured: you can turn ads on the day you launch.
- Email, DNS & SSL
- Ads-ready tracking
- User Acceptance Testing
- Full launch checklist
How the sprint runs
ten days.
four stages.
day 1-2
Kickoff & decisions
90-minute working session. We lock brand, scope, tech, and define the sprint goals.
day 3-6
Design in browser
We skip Figma limbo and design live in Shopify. You get a clickable store in days, not weeks of mockups.
day 7-9
Ensure consistency
PDPs, collections, cart, apps, pixels, transactional emails. Cross-browser testing: mobile, desktop, accessibility & Lighthouse.
day 10
Launch & handover
DNS cutover, smoke test, first order flow tested end-to-end, walkthrough Loom in your inbox.
Two ways to start
launch
or rescue.
fifty50
Launch Sprint
Zero to live in 10 days. Best for first products, merch stores and founders ready to sell.
£4,950
+ VAT where applicable.
Schedule a brief call if you need further clarification.
A correctly configured store
We look over every setting to ensure your store is optimized for success.
Custom-configured premium theme
We take a great base and make it look amazing. No time wasted, no technical debt.
Up to 25 SKUs loaded properly
To help you get started quickly, we ensure your products are ready to sell.
Klaviyo welcome & abandoned flows
Correctly configured email automations to engage your customers and drive sales.
Full launch checklist
No stone unturned, we ensure you're fully prepared for a successful launch.
fifty50
Rescue Sprint
Your store exists - it just doesn't convert. We fix what's broken without starting over.
£2,950
+ VAT where applicable.
Schedule a brief call if you need further clarification.
Store configuration audit
Shopify moves fast - we ensure every optimization is in place.
Custom-configured premium theme
We take a great base and make it look amazing. No time wasted, no technical debt.
Or fix existing theme
We can update, optimize and enhance your current theme to ensure it delivers.
Flow review and suggestions
Ensure your automations are performing as expected and driving results.
Full relaunch checklist
No stone unturned, we ensure you're fully prepared for a successful relaunch.
“Paul and the team at fifty50 are a pleasure to work with; they just ‘get it’. We have worked with them on a number of projects and their considered approach to building both commerce and SaaS products means so much time is saved and projects have real momentum. Dealing with a small senior team who really listen and totally understand the brief makes for quick decision making and a dynamic relationship which is exactly how we like to work.”
Charlie TeeDirector & Co-Founder, David Gandy Wellwear
FAQS
the questions
we get most.
Yes. The sprint fee is fixed for the defined scope, timeline and deliverables. If something sits outside that scope, we call it out clearly instead of letting it quietly expand the project.
That usually means one of two things: the brief changed, or approvals slowed down. We flag either immediately and agree the next step with you rather than letting the sprint drift.
Yes, when the store needs it. We prefer clean theme configuration first, then write targeted custom code only where it improves performance, UX or conversion without creating maintenance debt.
Fast decisions, access to Shopify, brand assets, product information and one clear point of contact. The sprint works because feedback stays tight and approvals do not disappear into a chain.
Start today
book a call.
Grab a slot. We'll scope your sprint and answer anything on pricing, timeline or deliverables. If it isn't a fit, we'll tell you straight.
Prefer to email: hello@fifty50.co.uk